Oreo Partners with Selena Gomez on New Cookie Recipe

The cookie collaboration is inspired by Gomez's love of horchata.

Oreo today announced a new collaboration with Selena Gomez.
Oreo today announced a new collaboration with Selena Gomez.
Mondelez International

Mondelēz International brand, Oreo, today announced a new collaboration with Selena Gomez. Gomez worked closely with Oreo to develop the Limited Edition Selena Gomez Oreo Cookies, a one-of-a-kind sweet-and-spiced flavor combo.

Inspired by Gomez's love of horchata, the cookies include a layer of chocolate and cinnamon flavor creme atop a layer of sweetened condensed milk flavor creme with cinnamon sugar inclusions, all sandwiched between two chocolate cinnamon flavored wafers.

"Making my own Oreo cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment," said Selena Gomez.

Gomez also created six unique embossments, including one that spells out "Selenators," a term used by her fans. One exclusive cookie will be placed in approximately every three packs that features Gomez's signature—the first time Oreo has ever put an autograph on a cookie.

Oreo today announced a new collaboration with Selena Gomez.Oreo today announced a new collaboration with Selena Gomez.Mondelez International

As part of the collaboration, Oreo is making a donation to the Rare Impact Fund. Founded by Selena in 2020, the Rare Impact Fund focuses on increasing access to mental health services and education for young people around the world.

The Limited Edition Selena Gomez Oreo Cookies will be available for presale in the U.S. starting on June 2, 2025 and begin rolling out at retailers nationwide starting on June 9, 2025.

More in Consumer Trends