Craft soda maker Jones Soda Co. earlier this month announced the release of its "Jones Zero Cola" and said that it planned to add two more zero-calorie sodas later this year.
Jones Zero Cola is now available at more than 10,000 national and regional grocery stores in single bottles and four-packs, as well as in 12-packs at JonesSoda.com. Jones Zero Root Beer is scheduled to launch in late Q2, and Zero Dr. Jones debut in the last half of the year.
The products were introduced under the company's "Special Release" program, which issues limited-edition flavors several times a year, and are scheduled to join Jones' permanent portfolio after the Special Release timeline expires. All three are sweetened with sucralose, company officials said.
"The market for zero-sugar beverages is expected to more than double by 2030 as health-conscious consumers try to decrease their sugar intake. That presents a huge opportunity for a line extension to our craft soda portfolio," Jones Soda CEO Scott Harvey said in a statement. "We're launching with Zero Cola because cola accounts for half of the carbonated soft drink flavors sold globally, and we fully expect all of our Zero products to play an important role in building our revenues and profits."
