Cholula Launches 'Extra Hot' Sauce

The move expands Cholula's lineup to eight hot sauces.

Cholula Extra Hot.
Cholula Extra Hot.
Cholula

Cholula on Wednesday announced the launch of "Cholula Extra Hot" — an extra spicy version of the brand's generations-old family recipe.

The Cholula lineup now features eight hot sauces with varying heat levels and flavor profiles. Since acquiring the brand in 2020, McCormick has also entered new categories, including Cholula Salsas, Cholula Taco Seasonings, and Cholula Frozen Bowls.

"Our fans took to social media to tell us they wanted a hotter variety of Cholula, and we heard them loud and clear," said Valda Coryat, North America vice president of marketing for McCormick & Company. "Cholula Extra Hot answers the call for more daring heat seekers, delivering an even bolder original flavor that you can add to any dish from eggs to tacos, from burritos to rice and beans, beverages, and more. We're excited to deliver authentic, Mexican flavor with extra hot heat so that people can continue to enjoy Cholula in new and exciting ways."





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