Fireball on Wednesday announced an effort to transform "tears into cheers" next month with a limited-edition whisky infused with "the tears of losing teams."
The product, named "Crierball," will be made at some of the most-anticipated professional and college rivalry games of the season. Fireball personnel will be stationed near each stadium in "Fireball Tear Collector" uniforms. Fans would then be asked to donate their tears — which would undergo a "meticulous, months-long process of sterilization and distillation" — to the creation of Crierball Whisky/
"Our brand is all about embracing that competitive spirit, but amping it up with a little more spice," Danny Suich, Fireball's global brand director, said in a statement. "We're on a mission to capture the soul of rivalries — a.k.a. the tears of losers — at this season's biggest games."
Featured games include:
- November 2: Florida Gators vs. Georgia Bulldogs in Athens, Georgia.
- November 10: Philadelphia Eagles vs. Dallas Cowboys in Dallas.
- November 17: Green Bay Packers vs. Chicago Bears in Chicago.
- November 17: Baltimore Ravens vs. Pittsburgh Steelers in Pittsburgh.
- November 30: Auburn Tigers vs. Alabama Crimson Tide in Tuscaloosa, Alabama.
- November 30: Michigan Wolverines vs. Ohio State Buckeyes in Columbus, Ohio.
