NEW BERLIN, N.Y. — Chobani announced Tuesday that it is addressing consumer demand for new ways to increase protein in everyday routines.
Chobani High Protein, a line of high protein Greek Yogurt cups and drinks, is made with only natural ingredients, real fruit, and zero grams of added sugar.
Recent studies show that more than half of consumers are looking to increase their intake of protein and that they are prioritizing low sugar and high protein in their diets. Chobani High Protein products offer a natural, nutritious, delicious and accessible lineup of Greek Yogurt cups with 20 grams of protein, and drinks with 15, 20 and, for the first time, 30 grams of protein in each serving — all lactose free and with no added protein powders, concentrates or preservatives.
Chobani High Protein products are crafted using a traditional Greek yogurt-making process and high in naturally occurring vitamin B12. The suite of Chobani High Protein products includes:
- Chobani 20G Protein Greek Yogurt: 6.7 oz cups available in Vanilla, Strawberry Kiwi, Mango, Raspberry Lemon, and Cherry Berry. SRP $1.99.
- Chobani 15G Protein Drinks: 7 fl oz single-serve drinks available in Strawberries & Cream and Tropical Punch. SRP of $1.99.
- Chobani 20G Protein Drinks: 10 fl oz single-serve drinks available in Strawberries & Cream, Mixed Berry Vanilla, Vanilla, Cookies & Cream, Peaches & Cream, and Cherry Vanilla. SRP of $2.79 single serve; $9.79 4-pack.
- Chobani 30G Protein Drinks:14 fl oz single-serve drinks available in Strawberries & Cream and Vanilla Ice Cream. SRP of $3.79.
"The desire for high protein, lower sugar offerings has moved beyond the hardcore fitness community and made its way to the mainstream consumer," said Chobani Chief Innovation Office Niel Sandfort. "This is a good thing. Underneath the desire for more functional food is a shift in mindset where strength and positive nutrition, namely protein, is taking the place of calorie deprivation and cardio. As consumers seek out more functional foods to meet their goals, Chobani High Protein products deliver an affordable, tasty solution with dynamic flavors and a variety of formats and protein levels -- all made with only natural ingredients."
Chobani High Protein 20G Protein Greek Yogurt cups can be found at retailers nationwide in November, followed by Chobani High Protein 15G, 20G, and 30G Drinks in January 2025.
