La Colombe Announces Canned 'Draft Latte'

The company says it features the texture and taste as its cafés' on-tap lattes.

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Chobani LLC

PHILADELPHIA — La Colombe Coffee Roasters on Thursday announced the national availability of new 11-ounce "Draft Latte" cans.

With the same creamy texture and smooth taste as the draft lattes on-tap in La Colombe cafés, the first product launched under Chobani leadership delivers on the growing consumer demands for cold coffee and less sugar. The Draft Latte cans are available in Double, Triple, Mocha, Vanilla and Caramel.

"Chobani and La Colombe is a perfect union of like-minded brands–they share a commitment to quality, craftsmanship, and impact, as well as a belief that delicious, nutritious products should be available to all," said Chobani Founder and Chief Executive Officer Hamdi Ulukaya. "Just as Chobani disrupted the yogurt industry back in 2007, we're excited for La Colombe to disrupt the high-growth ready-to-drink coffee category with a better choice for people who are looking for more cold coffee options."

Crafting the "World's Frothiest Draft Latte" starts with using the highest quality ingredients, like single-origin Colombian bean coffee that has been carefully selected, roasted, and cold brewed, plus locally sourced, fresh milk. The high quality craftmanship delivers a delicious and pure experience, with 50% less sugar than typical ready-to-drink flavored coffee beverages.

"We're excited to bring La Colombe's 30 years of coffee credibility and mad science together with Chobani's breakthrough dairy expertise, which maximizes the natural sweetness already found in milk," said Chobani Chief Innovation Officer Niel Sandfort. "We have created a perfectly balanced, velvety draft latte with just the right amount of body. It has half the amount of sugar and no artificial sweeteners. This is unparalleled in today's ready-to-drink offering."

La Colombe also activated its partnership with Keurig Dr Pepper to make this specialty coffee experience available in even more retail channels, including broader distribution in grocery and convenience stores.   

This innovation builds on La Colombe's entry into the ready-to-drink coffee space in 2017, when the coffee roaster first introduced canned versions of their coffeehouse Draft Lattes on-tap in retailers. La Colombe's ready-to-drink line has tripled in growth over the last five years and is well positioned in the rapidly accelerating cold coffee category.

La Colombe 11 fl oz Draft Lattes debut the coffee roasters new brand design, which includes an updated logo, color palette, and packaging. The new design will appear across all product and retail touchpoints.

"Our new brand design reflects the heritage, craft, and passion we put into every aspect of the coffee experience," says Kathryn O'Connor, La Colombe's Chief Marketing Officer. "One of the most intentional design updates we made was changing the direction of our signature dove to give a sense of forward momentum and reflect the pioneering spirit and innovation at La Colombe."

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