Pop-Tarts Launches its First Snack Product

Pop-Tarts "Crunchy Poppers" are available in strawberry and brownie flavors.

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CHICAGO — In a crunchy snack-obsessed world, Pop-Tarts is proving that salty foods aren't the only ones making noise in the grocery aisle.

Known for its iconic toaster pastries, Pop-Tarts is turning convention on its head and empowering snackers to embrace the crunch with the all-new lineup of Pop-Tarts Crunchy Poppers. As the first crunchy offering from the brand, Crunchy Poppers are a pop-in-your-mouth twist on Pop-Tarts with a crunchy exterior, a tasty filling and a layer of frosting and sprinkles with every bite.

Pop-Tarts Crunchy Poppers are available in two "Crazy Good" varieties: Frosted Strawberry Crunch and Frosted Brownie Crunch. No matter what your day holds, this new lineup is the ultimate no-prep, no-mess snack packed in individual pouches that will satisfy your sweet and crunchy cravings. Pre-lunch desk nibble? Check. Late-afternoon pick-me-up? Check, check.

"For over 60 years, Pop-Tarts fans have included our iconic toaster pastries into their morning routines, and we wanted to give our fans even more occasions to enjoy the brand … just with a little more crunch," said Heidi Ray, senior director of marketing, Pop-Tarts. "In a sea of salty snack offerings, Pop-Tarts Crunchy Poppers are the ultimate munching experience to satisfy our fans' sweet and crunchy cravings, anytime and anywhere."

Joining the current Pop-Tarts roster of iconic pastries and pastry bites, this latest lineup continues to demonstrate the brand's ability to push boundaries in the snacking aisle, offering fans a light and indulgent crunchy option.

Pop-Tarts Crunchy Poppers will begin hitting shelves at retailers nationwide this April for an SRP of $3.99 per 5-count box and $6.59 per 10-count box.

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