WEST HOLLYWOOD, Calif. — Mananalu – actor Jason Momoa's aluminum-bottled water brand – on Wednesday announced a new partnership as the 2024 Official Canned Water for the World Surf League, the global home of competitive surfing.
As an Official Canned Water Partner, Mananalu will be the exclusive canned water onsite at the World Surf League's North American events, including the US Open of Surfing, WSL Finals, the Lexus Pipe Pro, and more. Mananalu will also be an Official Partner of WSL PURE, the league's 501C3, which runs an annual grant program to support global credible non-profit organizations focused on improving the health of global ocean ecosystems.
"We are thrilled about our partnership with the World Surf League this year," said Lindsey Fischer, Mananalu's vice president of marketing. "Our shared commitment to ocean conservation is at the heart of this collaboration. Together, we aim to significantly reduce the use of single-use plastics, safeguarding our oceans for future generations."
Founded by ocean activist and actor Jason Momoa, Mananalu is the only aluminum-bottled water brand offering DOUBLE impact. Through the brand's partnership with rePurpose Global, Mananalu removes one water bottle's worth of plastic from ocean-bound waste for every bottle purchased. So far, the equivalent of 15 million bottles have been saved from entering the ocean.
The World Surf League and WSL PURE are also focused on empowering the global surf community to protect our environment through its WSL One Ocean initiative. The World Surf League offsets its carbon footprint by investing in projects like VCS-certified carbon offset and REDD+ projects. The organization also works to reduce its plastic footprint at events all around the world through vendor and partner alignment, composting and recycling. The World Surf League also called on world leaders and fans to protect 30% of the global ocean leading up to the 2021 United Nations Convention of Biological Diversity.
"Jason's is a hero who lives his mission and this brand is a reflection of that," said Cherie Cohen. "We are proud to partner with Mananalu to raise awareness and action around ocean protection. This water tastes great and our athletes, VIPs, and fans will benefit from their support of the sport."
Mananalu's core flavors – Pure, Tahitian Lime, and Lilikoi Passion – are available on Amazon ($19.98/12 pack). Mananalu is made with no sweeteners, calories, or bubbles, offering just a hint of natural flavor essence with electrolytes added for taste. The water is bottled in infinitely recyclable aluminum with each bottle made up of at least 60% recycled aluminum. Mananalu is also responsibly and locally sourced, Climate Neutral, Plastic Negative, and 1% For The Planet.
