OAKLAND, Calif. — Pucker up, ranch fans: Burt's Bees and Hidden Valley Ranch have teamed up to bring the "crave-able" flavors of a basket of wings to your favorite lip balm.
Beginning Jan. 17, fans can purchase a limited-edition four-pack of Burt's Bees lip balm, which will boast the classic flavors of Hidden Valley Ranch, Buffalo Sauce, Crunchy Celery, and Fresh Carrot, available while limited supplies last. Just in time for game day, this collaboration will fuse serious ranch flavor with all day lip hydration.
"We are officially in wing eating season, which feels right at home for Hidden Valley Ranch," said CC Ciafone, marketing director at Hidden Valley Ranch. "As we inch closer to the biggest wing consumption day of the year, we are looking forward to teaming up with Burt's Bees for this never-been-done-before collaboration — and our first foray into the beauty category."
The collaboration brings together two fan-obsessed brands at a moment when lips are dry, and wings are the traditional game-day fare. And while ranch may not be a typical flavor for lip balm, the Burt's Bees x Hidden Valley collaboration gives consumers a surprisingly fun spin on some of their favorite everyday products.
"This all started with an April Fools social post featuring Hidden Valley Ranch lip balm," said Mariah Eckhardt, general manager at Burt's Bees. "Fans responded so enthusiastically. So, for an exciting, limited release, we're bringing together two fan favorites—Burt's Bees lip balm and Hidden Valley Ranch. This delightfully unexpected union comes just in time for dry lip season and game day."
The limited release of Burt's Bees x Hidden Valley Ranch Dippers lip balm four-pack will be available to purchase on the Burt's Bees website for $11.99 while supplies last. To celebrate the iconic partnership, fans can get free shipping on launch day only with use of code BBXHVR. (Code is valid only on January 17, 2024, for domestic shipping on BurtsBees.com; this code cannot be used with other promotional codes.)
