Kellogg's Launches ICEE Cereal

The cereal claims to have an ingredient that "cools your mouth as you eat."

Icee Approved Cereal Image 20230418

NASHVILLE, Tenn. — ICEE fans can now feel the freeze for breakfast: the ICEE Company, a subsidiary of J&J Snack Foods Corp., is collaborating with Kellogg's for the first time to create the coolest cereal in town — literally — with new Kellogg's ICEE cereal.

Inspired by ICEE's best-selling cherry and blue raspberry flavors, the new cereal utilizes an innovative ingredient that cools your mouth as you eat, imitating that familiar and refreshing first sip of an ICEE. Kellogg's ICEE Cereal is the company's first summertime cereal to feature this cooling sensation. The cereal has a sweet, cool feeling, leaving you craving more — and transforming milk into a tasty, slurp-worthy treat.

Every spoonful delivers the iconic flavors ICEE fans have come to know and love, with crunchy red and blue spheres that mimic the signature beverage color palette. As you indulge in the coolest breakfast in town, the fruity aroma evokes childhood memories so everyone can start their day with kid-like enthusiasm.

"Consumers today say they want to feel like a kid again, and there's no better way to 'Let the Kid Out' than digging into a bowl of ICEE branded cereal," said Natalie Peterson, vice president of marketing at the ICEE Company. "This fun combination is just right for anyone who wants to feel like a kid. First one to the box wins."

"Kellogg's is excited about our first-ever collaboration with ICEE that delivers a 'cool' and delicious new cereal to excite your senses," said Laura Newman, senior director of brand marketing at Kellogg Company. "Nothing helps beat the heat like a cold, refreshing ICEE, and now fans can discover all the fun of ICEE at the breakfast table just in time for summer."

ICEE has been a household name since 1967, establishing its own category in the food and beverage market and becoming the number one brand in frozen beverages. Now, that fan-favorite beverage can come home for breakfast-time fun. Kellogg's ICEE Cereal will be available at retailers nationwide beginning in April, for a suggested retail price of $5.29 for an 8.3-ounce box and $6.49 for a 13.2-ounce box.

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