LONG ISLAND CITY, N.Y. — White Coffee commemorates over 10 years of private labeling and licensing coffee sales with Entenmann's, the New York-based bakery brand owned by Bimbo Bakeries USA.
As part of that celebration, White Coffee is once again teaming up with Entenmann's to release a new "Breakfast Blend" variety and nine flavored coffees like "Chocolate Donut" and "Party Cake" to bring a sweet experience home to customers.
White Coffee works with the finest coffee growers around the world, selecting only 100% Arabica beans and roasting them in small batches. The family-owned business centered in Astoria, New York, traces its origins to patriarch David White, who established a foodservice coffee business in Manhattan in 1939; his daughter-in-law, Carole White, and her two sons, Jonathan and Gregory, manage the business today. Since 2017, White Coffee has been recognized annually as one of the top licensees in the world by License! Global Magazine, the premier publication in the licensing industry.
The brand continues to partner with like-minded baked goods brand, Entenmann's — which also has New York City roots — starting in Brooklyn over 100 years ago before moving to Bay Shore, Long Island. Entenmann's evolved to garner a national presence as a beloved brand of baked sweets, with classic products like Entenmann's Rich Frosted Donuts, Entenmann's Crumb Coffee Cake and Entenmann's Raspberry Danish Twist that complement a morning coffee perfectly.
"The relationship does not succeed just through inspired coffee flavors and convenient packaging," said Jonathan White, executive vice president. "It is aided by a natural connection between a brand's customer and their desire for a special coffee experience they can associate with the brand. That's what Entenmann's and White Coffee have found together over these years."
The distinctive coffee blends supplied by White Coffee are available in 10 oz. bags and single serve pods in boxes of various sizes. White Coffee also supplies Entenmann's creamy, smooth hot chocolate in single-serve packaging. The Entenmann's hot beverage selections will be available at retailers and online. All products can be found in various retail chains across the United States.
Brand Central is the exclusive licensing agency for Bimbo Bakeries USA for the Entenmann's and Little Bites brands.