PARSIPPANY, N.J. — B&G Foods on Monday announced Snickers Shakers Seasoning Blend, the first official seasoning blend to perfectly capture the chocolatey, luscious caramel, and peanut flavor profile of the beloved classic Snickers bar.
The release of Snickers Shakers Seasoning Blend comes on the heels of B&G Foods' successful seasoning category partnership with Mars for Twix Shakers Seasoning Blend in 2021. The new Snickers-inspired seasoning is rolling onto shelves nationwide this month.
"We're pleased to expand our wildly popular licensed seasoning blends line with the addition of Snickers, one of the most iconic chocolate bars of all time," said Jordan Greenberg, president of spices & seasonings and executive vice president of B&G Foods. "With the introduction of Snickers Shakers Seasoning Blend, everyone can now shake the Snickers taste they love onto their favorite snacks and treats."
Snickers Shakers Seasoning Blend combines the classic chocolate bar's delicious blend of chocolate, peanut, and caramel flavors to recreate the mouth-watering taste of a Snickers bar. The seasoning blend can be sprinkled on foods and drinks, including ice cream, cookies, milkshakes, cookies, yogurt and more to enhance the flavor profile.
"At Mars we are consumer obsessed and have noticed the clear desire that has emerged among consumers to be able to add the flavors of their favorite confections to both sweet and savory foods," said Michelle Deignan, senior brand director, Mars Wrigley. "We're pleased to partner with B&G Foods to allow consumers to experience the delicious and satisfying taste of Snickers in a completely new, and shake-able, way with Snickers Shakers Seasoning Blend."