Velveeta Unveils Cheesy Cocktail

Meet the "Veltini."

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Kraft Heinz/BusinessWire

CHICAGO — This summer, Velveeta is bringing its creamy, rich goodness to a cocktail for the first time ever with the new Velveeta Veltini.

Velveeta, a Kraft Heinz Company brand, teamed up with the renowned BLT Restaurant Group to create an exclusive menu offering: a decadent, indulgent summer sip made for pleasure-seekers. Starting this week, the extravagant Velveeta-infused martini is available at select BLT locations nationwide and will be served during golden hour only — 5 p.m.-8 Pp.m. — for a limited time only while supplies last.

“As we look to summer, one of life’s greatest pleasures is enjoying summer sips during golden hour,” said Kelsey Rice, senior brand communications manager for Velveeta. “We wanted to find a way to elevate this experience for our fans even further, by bringing the rich, creamy goodness of Velveeta to a martini in a unique and unexpected way for the ultimate outrageous pleasure.”

The Velveeta Veltini takes the classic martini to a whole new level with a delectable twist. The cocktail consists of Velveeta infused vodka, olive brine and vermouth, garnished with a cheese drip and a cocktail pick of Velveeta stuffed olives and Jumbo Velveeta Shells & Cheese for the finishing touches. This unexpected, yet delicious, over-the-top cocktail served in a luxurious martini glass furthers the brand’s latest creative platform, “La Dolce Velveeta."

“At BLT Restaurant Group, we are constantly looking to develop new and exciting experiences for our customers, so when Velveeta approached us with the concept to create the Velveeta Veltini we were sold,” said Scott Cronin, Senior Vice President at BLT Restaurant Group. “We worked closely with the brand to make this vision a reality, balancing the flavors of a typical martini with the nostalgic cheesy flavor we all know and love from Velveeta, and are excited for fans to experience this delicious over-the-top cocktail.”

The Velveeta Veltini is available at select BLT locations including BLT Steak New York, BLT Steak Washington DC, BLT Steak Charlotte, BLT Prime New York, and The Florentine in Chicago for $15.

For those who can’t make it to BLT, but still want to live “La Dolce Velveeta,” Velveeta is offering a limited number of Velveeta Veltini kits via Goldbelly so fans can make the martini from the comfort of their own home. The kit includes two martini glasses, a gold cocktail shaker, two Velveeta coasters, a jar of olives, cocktail picks, a box of Velveeta Jumbo Shells & Cheese, Velveeta cheese sauce (to infuse vodka & rim glasses), a Velveeta brick (to stuff olives), and a Velveeta Veltini recipe card. The kits will be sold at a price of $50 and fans can visit to purchase.

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