Natty Lite Launches Vodka Line

Original
Anheuser-Busch

NEW YORK — You read that right, Natural Light beer, showing up at parties since 1977, is once again blazing a new trail with the launch of a brand new product that is not a beer, and not a hard seltzer...but a lemonade-flavored VODKA.

Before you come back with a hot take about how you swore off flavored vodka, or that all flavored vodkas are gross, STOP because Natural Light Vodka is so shockingly delicious, the brand is guaranteeing you’ll love it, or your money back!

The all-new spirit is 30% alc./vol. and comes in Lemonade, Strawberry Lemonade, and Black Cherry Lemonade flavors that will be available in 750ml and 50ml bottles. If you buy it, try it, and aren’t wowed by the flavor of Natty Vodka, simply submit your receipt by September 13 for a refund*. This offer is a Taste Satisfaction Guarantee because the flavor is that good.

“Natural Light is constantly looking to innovate to meet the evolving flavor preferences of our fans. Nothing is off the table,” said Daniel Blake, Group VP, Budweiser & Value at Anheuser-Busch. “Flavored vodka is one of the fastest growing segments in spirits, and we knew Natty was the brand to show up to the party with a great tasting offering to set us apart. We’re such believers in the taste of Natty Vodka, we’ll guarantee you’ll love it or you get money back!” 

No matter where you are or the occasion, the easy-to-drink and flavor-forward taste of Natty Vodka is the perfect compliment to a big night out. Still don’t believe it? Try it for yourself! Head to mycooler.com/nattyvodka for details on the Taste Satisfaction Guarantee.

Hot on the heels of widely popular innovations this year, Natty Vodka is joining the lineup of new Natural Light offerings including Naturdays Frozen Icicles, Natural Light Sour Seltzers, and Naturdays Pineapple Lemonade. Each packed with delicious flavor that’s further growing the brand portfolio.

Natural Light Vodka is here to be a mainstay of the Natty Light family of products and is available now in select states. Check out www.NaturalLight.com for more information on where to find Natty Vodka.

Natural Light was introduced in 1977 as Anheuser-Busch’s first reduced-calorie light beer. Currently the sixth best-selling beer in America, Natural Light is brewed with a blend of premium hops and a combination of malt and corn producing a clean flavor, light body and satisfying refreshment.

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