Molson Coors Enters CBD Beverage Market With Colorado Release

Truss CBD-branded Veryvell is a hemp-derived, adaptogenic, sparkling CBD water infused with a crisp taste, zero calories and zero sugar.

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Truss CBD

DENVER — Truss CBD USA, a joint venture majority owned by Molson Coors Beverage Company and operated in partnership with HEXO Corp, today announces the U.S. launch of Veryvell, a new line of non-alcoholic, sparkling CBD beverages, exclusively available in Colorado.

Veryvell is a hemp-derived, adaptogenic, sparkling CBD water infused with a crisp taste, zero calories and zero sugar. Veryvell is now available to Colorado-based consumers both online and at select retailers in Colorado in three flavors: Focus (Grapefruit Tarragon), Mind & Body (Strawberry Hibiscus) and Unwind (Blueberry Lavender).

“Last year, we redefined ourselves as Molson Coors Beverage Company and in doing so, laid out a clear vision of leveraging the competitive strengths of our storied foundation in beer to grow in new spaces beyond the beer aisle,” said Pete Marino, president of the emerging growth division for Molson Coors. “Truss’ entry into the CBD market in Colorado and the launch of Veryvell, a brand we believe will resonate well with Colorado consumers, is another example of Molson Coors’ expansion into new beverage categories.”

Veryvell marks Truss CBD USA’s first entry in the American CBD market and is another example of Molson Coors’ moves to cultivate the company’s beverage offerings. The diversification of the Molson Coors portfolio includes an exclusive agreement with The Coca Cola Company to manufacture, market, and distribute Topo Chico Hard Seltzer in the U.S. as well as an expanding roster of non-alcoholic innovations. This includes an investment in ZENWTR, created by noted beverage entrepreneur Lance Collins, a distribution agreement with La Colombe for their RTD line of canned coffees, and a recently announced North American distribution partnership with ZOA, a new energy drink being launched by a multi-faceted team of fitness, health and beverage industry changemakers including Dwayne “The Rock” Johnson.

“Whether you’ve dabbled in CBD before or are curious to try something new, Veryvell invites a moment of self-care to your day through a refreshing and balanced mix of hemp extracts and natural flavors,” said Jane Armstrong Hockman, Truss CBD USA general manager. “Each beverage in the product line offers a unique blend of CBD and adaptogens, giving consumers the freedom to pick the combination that best meets them in the moment. We are thrilled to bring our beverage expertise and commitment to quality to this emerging wellness category.”

Crafted and exclusively available in Colorado, Veryvell comes in three distinct varieties, each infused with 20mg of hemp-derived, non-psychoactive CBD and adaptogens:

  • Focus, a combination of grapefruit and tarragon with ginseng and guarana
  • Mind & Body, a blend of strawberry and hibiscus with ashwagandha and elderberry
  • Unwind, a mix of blueberry and lavender with ashwagandha and L-Theanine

Veryvell is now available for purchase by Colorado-based consumers at and on shelves at select Colorado retail stores in a variety of SKUs including individual 12 oz cans, four-packs as well as online-exclusive eight-packs and 12-pack variety packs. Suggested retail price for a 12 oz can of Veryvell is $3.99 and $14.99 for a four-pack.

Veryvell is produced and distributed within Colorado state lines following the state’s established regulatory framework for hemp-derived CBD in food and beverages and is exclusively distributed by Coors Distributing Company. Truss CBD USA is distinct from Truss Beverages, Molson Coors and HEXO’s joint venture in Canada that focuses on non-alcoholic, cannabis-infused beverages.

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