Growth Projected in Ripe U.S. Cheese Market

The U.S. cheese market remains a food industry segment bursting with growth and innovation, according to a new report by market research firm Packaged Facts.

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ROCKVILLE, Md., June 4, 2019 (PRNewswire) — Dairy devotees can rejoice in the knowledge that despite the ripe maturity of the U.S. cheese market it remains a food industry segment bursting with growth and innovation, according to U.S. Food Market Outlook 2019, a report by market research firm Packaged Facts.

"The natural and specialty cheese market is relatively mature, yet Americans' love of cheese and the wider availability of quality cheeses at more affordable prices have helped drive growth," says David Sprinkle, research director for Packaged Facts.  

Retail dollar sales of the U.S. natural and specialty cheese market reached $16 billion in 2018. Sales increased at a compound annual growth rate (CAGR) of 2.4 percent between 2013 and 2018. Volume sales grew at about the same average annual rate as dollars.

Marketers have continued to promote natural cheese as fundamentally nutritious and good tasting, despite its high fat content. Marketers have been addressing consumer health and diet concerns with better tasting reduced salt and fat cheeses, as well as organic cheeses and cheeses made from healthier milk. Natural cheese marketers also tout the wholesomeness of their products, in contrast to processed cheese. Natural cheese sales continue to benefit significantly from the snacking trend, with parents in particular driving sales of convenient forms for their kids.

Looking ahead, Packaged Facts projects retail dollar sales of the natural and specialty cheese market will grow by a CAGR of 2.5 percent to exceed $18 billion in 2023. Projected dollar sales will be dependent on milk supply and the price of cheese. Packaged Facts' forecast is based on prices steadying in the future.

Packaged Facts found that while health and nutrition will be key trends driving the market, most people love cheese because it tastes good. Premium and specialty cheese should continue to outperform the market since cheese is indulgent and many Americans have expanded beyond traditional favorites, cheddar and mozzarella, to full-flavored, higher-priced products. Mass brands and store brands (over 40 percent of dollar sales) continue to meet consumer desire for bolder, more robust flavors and gourmet-quality cheeses.

About Packaged Facts 

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through

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