Blue Apron Plans To Bring Its Meal Kits In Stores

Blue Apron, which ships boxes of raw food to subscriber's doorsteps, wants to start selling its meal kits in stores.

Associated Press

Mar 15, 2018

FILE - This Oct. 6, 2014, file photo shows an example of a home delivered meal from Blue Apron, in Concord, N.H. On Wednesday, June 28, 2017, Blue Apron, the meal-kit delivery company, slashed the price it expects to sell its shares by as much as 40 percent, a sign that the company may be having trouble attracting investors. (AP Photo/Matthew Mead, File)

NEW YORK (AP) — Blue Apron, which ships boxes of raw food to subscriber's doorsteps, wants to start selling its meal kits in stores.

The shift comes as more grocers get into the meal-kit business. Walmart, for example, is expanding its easy-to-make dinners in more than 2,000 of its stores.

New York-based Blue Apron confirmed plans of an in-store rollout, but declined to provide details. The move was first reported by The Wall Street Journal.

Blue Apron Holdings Inc., which charges about $10 a meal, has struggled since it went public in June. Its stock price is down 77 percent since then, and it reported a 15 percent drop in subscribers in its last quarter.

On Thursday morning, its stock rose 6 percent to $2.29.