OREO, America's No. 1 Cookie, Comes to the US Chocolate Aisle

Cookie and candy fans rejoice! OREO, America's No. 1 cookie, is making a sweet debut in the U.S. chocolate aisle. OREO is opening its Wonder Vault to officially introduce a line of chocolate candy bars as part of its ongoing commitment to deliver delicious and innovative products to fans.

EAST HANOVER, N.J., Nov. 14, 2016 (PRNewswire) β€” Cookie and candy fans rejoice! OREO, America's No. 1 cookie, is making a sweet debut in the U.S. chocolate aisle. OREO is opening its Wonder Vault to officially introduce a line of chocolate candy bars as part of its ongoing commitment to deliver delicious and innovative products to fans. The Milka OREO Chocolate Candy Bars combine two of the world's most iconic brands: OREO cookies and Milka European chocolate candy, the No. 1 chocolate candy in Europe.

The line of Milka OREO Chocolate Candy Bars is the latest innovation to be released from the OREO Wonder Vault, the epicenter of cookie exploration where OREO taste-tests, taste-tests again (and again, and again…) its Wonderfilled creations before releasing them to the world. The new chocolate candy bar line comes in an assortment of different formats, all of which feature bits of OREO cookies and vanilla creme filling alongside Milka's smooth European chocolate candy for a taste unlike anything else that's currently in the U.S. market.

"We are always exploring ways to diversify the OREO product portfolio in order to surprise and delight fans, and we are excited to do just that with Milka OREO Chocolate Candy Bars," said Samantha Greenwood, Senior Category Director, Chocolate – North America. "Milka OREO Chocolate Candy Bars are a natural progression for OREO, especially with Mondelez International's global leadership position in chocolate and Milka being the No. 1 chocolate candy in Europe. The combination of these two global powerhouse brands – both of which are known for their delicious taste – has led to a product line that is unique and truly differentiated in the U.S. chocolate candy category."

The new Milka OREO Chocolate Candy Bar line is a permanent offering and features a deliciously diverse and distinctive selection that crosses usage occasions, from individual enjoyment to friends and family sharing:

  • The Milka OREO Big Crunch Chocolate Candy Bar: A layer of crunchy OREO cookies between two layers of rich vanilla creme filling, coated in European Milka chocolate candy. It will be available in one 10.5 oz. sharing size tablet at a suggested retail price (SRP) of $4.99.
  • The Milka OREO Chocolate Candy Bar: Delicious bits of OREO cookie mixed in rich vanilla creme filling coated in European Milka chocolate candy. It will be available in three sizes: 1.44 oz. at an SRP of $0.98, 2.88 oz.at an SRP of $1.69 and 3.52 oz. at an SRP of $1.79.
  • The Milka OREO Choco-Mix Snack Mix Bag: OREO mini chocolate sandwich cookies, Golden OREO mini sandwich cookies, Milka Chocolate Candy Buttons, and candy coated chocolate pieces mixed together for a delicious multi-texture experience. It is available in a 6.1 oz. bag at an SRP of $3.69.

Starting the week of November 14, the Milka OREO Big Crunch Chocolate Candy Bar will roll out in limited distribution at retailers including Wal-Mart, Kroger, ShopRite and Albertsons. The entire line, including the Milka OREO Big Crunch Chocolate Candy Bar, the Milka OREO Chocolate Candy Bar and Milka OREO Choco-Mix Snack Mix Bag will roll out nationwide in January 2017.

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