Factors US Consumers Use to Determine the Healthiness of a Food Product

U.S. consumers were asked how they determine whether a food product is "healthy". During the survey, 36 percent of the respondents cited brand packaging claims as a factor they use to determine the healthiness of a food product.

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U.S. consumers were asked how they determine whether a food product is "healthy". During the survey, 36 percent of the respondents cited brand packaging claims as a factor they use to determine the healthiness of a food product.

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