Seven Mile Brands, a CPG brand incubator created by multi-exit entrepreneurs Jason Cohen and Sammy Kestenbaum, has announced a $3 million investment in Drumroll, a leading innovator in the fresh snacking segment.
Known for its indulgent, low-sugar, high-protein refrigerated donut offerings, Drumroll has quickly gained a dedicated following among health-conscious consumers looking to satisfy their sweet tooth cravings without compromising on taste or nutrition.
The refrigerated, better-for-you donuts are baked, not fried, offering a fluffy, cake-like texture with just 1g of sugar, 10g of protein, 8g net carbs, and 190 calories – while balancing taste and nutrition. Available in Chocolate, Vanilla and Strawberry, there's a flavor to satisfy every craving.
Drumroll co-founders Hassan Safieddine and Ryan Brothers, once cubicle neighbors in investment banking, initially thought they had little in common. However, as former athletes, they quickly bonded over a passion for health-conscious living and a shared frustration with the lack of tasty yet nutritious on-the-go snack offerings. Their small talk soon turned into a vision to create a better-for-you brand that would keep the indulgent experience people crave without the guilt.
The U.S. refrigerated snacks market, valued at $27.75 billion, is experiencing rapid growth as consumers increasingly seek healthier snack options, especially those higher in protein. According to Future Market Insights, 60% of consumers look for snacks that provide additional health benefits beyond basic nutrients when making snack choices. Drumroll is well-positioned to cater to this growing demand. Their protein-rich, low-sugar donuts, which are baked instead of fried, deliver on indulgence while supporting and promoting a healthier lifestyle.
Drumroll donuts are now available nationwide in the refrigerated section of select Target, Kroger, Wegmans, HEB, Albertsons, and Shoprite stores, among others.
