The Hershey Company is combining its U.S. product segments into a single operating model for the first time, company officials announced this week.
The Pennsylvania chocolate giant said that the merging of its “sweet,” “salty” and “protein” brand portfolios would “combine its execution of commercial activity across all three U.S. categories while centralizing global brand marketing.”
The company also announced a series of “expanded responsibilities” for its executive leadership.
“Our brightest moments come from talented people working together across functions to deliver bold thinking,” Hershey President and CEO Kirk Tanner said in a statement. “By activating our full portfolio as ONE Hershey, we’re better positioned to meet consumers wherever they are, create more moments of goodness and lead next-generation snacking with speed and purpose.”
