Lady Bird Soda Co. last week announced the launch of its first line of canned sodas in retail locations across its native Texas.
Under a partnership with Albertsons Companies Southern Division, the sodas will be available in all Albertsons, Randalls, Tom Thumb, United Supermarkets and Market Street stores in the state.
Lady Bird officials said the announcement marks the company's evolution from a mixer brand to "a full-fledged soda company."
“Transitioning from a mixer company to a soda company marks a pivotal step in Lady Bird’s growth journey,” co-founder and CEO Atlas Cheek said in a statement. “We’re proud to bring fresh, health-conscious flavors to our customers, and excited to launch this product line in our home state of Texas with the support of our investor community and our retail partners."
The company said the new lineup features four "Texas-inspired" flavors: Cactus Pear, Lemon Lime, Grapefruit Soda and Tejas Cola.
The launch was made possible by a recent investment from Gamer Packaging. Distribution is expected to expand to other regional and national retailers shortly after the initial release, the company said.
