Else Nutrition announced a significant expansion of its retail footprint with the launch of a 12-week product pilot program with a multinational wholesale retailer, which began this month.
Else's pilot program brings its innovative, Plant-Powered Ready-to-Drink (RTD) Kids Nutrition Shakes to select locations across Canada. This initial pilot, which spans 11 strategically selected warehouse locations, aims to validate demand, paving the way for a potential national rollout in 2025. To engage the wholesale retailer's members and introduce Else Nutrition's products, the program includes high-visibility endcap displays and product sampling demos across all pilot locations.
"We're thrilled to partner with this well-known wholesale retailer to provide families with easy access to clean, nutritious, and delicious options for their children," said Hamutal Yitzhak, CEO and co-founder of Else Nutrition. "This 12-week pilot is a unique opportunity positioning us for potential expansion across Canada, as well as entry into the United States. We're looking forward to building on this momentum as we continue our strategic expansion and provide better alternatives to families globally."
