GrubMarket Acquires Brothers Produce

The Brothers business will continue to be managed by its current leadership team.

Untitled Design

SAN FRANCISCO — GrubMarket, the tech-enabled B2B food e-commerce and enterprise AI company for America's food supply chain industry, has announced it has completed the acquisition of Houston-based Brothers Produce, one of the largest foodservice distributors in Texas and the broader Southwestern U.S.

Brothers Produce currently operates three distribution centers across Texas that allow it to serve a full line of fresh fruits and vegetables, specialty goods, and processed items to over 6,000 foodservice, education, restaurant, grocery and retail customers across Texas, Louisiana, Oklahoma and Mississippi. The scale of Brothers Produce's distribution operation enable it to ship over ten million cases of food every year.

Founded as a small family business in the 1980s by fresh produce veteran Martin Erenwert, Brothers Produce is now a full-service food distribution and wholesale business with warehouse facilities in Houston, Dallas/Fort Worth, and San Antonio, totaling over 250,000 square feet in space and featuring monitored, temperature-controlled cold storage, freezer storage, and dry storage. Brothers Produce also benefits from its robust logistics capabilities, which include an extensive fleet of over 200 vehicles spanning state-of-the-art refrigerated trucks, vans, and trailers designed to preserve product freshness during transit. Each vehicle carries a unique wrap design and serves as a dynamic and impactful advertising platform for the already highly visible Brothers Produce brand. After the acquisition, the business will continue to be managed by its current experienced, mission-driven, and service-oriented leadership team led by Martin and his son, Brent Erenwert, who runs the Houston division.

As a part of GrubMarket's portfolio, Brothers Produce will utilize GrubMarket's proprietary, AI-powered ERP software, WholesaleWare, a software-as-a-service (SaaS) platform that provides food industry wholesalers, distributors, and shippers with seamless financial management, powerful sales support, online ordering, precise inventory management, lot traceability, grower accounting, and automated routing and logistics; GrubAssist, GrubMarket's  enterprise AI assistant that empowers food supply chain businesses with deep insights, intelligent analysis, and automated order processing; and Orders IO, GrubMarket's custom branded, mobile e-commerce solution.

More in Supply Chain