Hofmann Sausage Expands into Southeast Market

Walmart has added distribution in Florida.

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Hofmann/PR Newswire

SYRACUSE, N.Y. — Hofmann Sausage Company announced Thursday that Walmart has added distribution in Florida.

Hofmann Natural Casing German Brand Franks and Natural Casing Snappy Grillers are now available in 88 central Florida stores, including the Tampa-St. Petersburg and Orlando markets.

According to IRI data, Hofmann Sausage Company's Natural Casing German Franks product is the No.1 selling natural casing hot dog/frank in the U.S. Southeast (52-week timeframe ending 8/7/22). IRI provides data analytics and market research allowing clients insight into consumer behavior, shopping trends, and the retail market as well as analysis on packaged goods.

"We are excited to add product availability in Walmart stores in the state of Florida where we already have a strong grocery retail presence," said Claire Spengler, Hofmann retail specialist and sales representative for the Walmart account. "We have many fans in the Southeast and especially in Florida, where consumers know the Hofmann brand and grill year-round. Now, shoppers have more places to find our amazing products."

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