LAKEVILLE, MN — Awww-Nuts! If we learned anything from the Great Grape-Nuts Shortage of 2021, it's that nobody likes to be ghosted – especially for breakfast during a global pandemic. But fear not, Grape-Nuts fans. Post Consumer Brands announced today that Grape-Nuts will officially be shipping at full capacity by mid-March.
For weeks, thousands of loyal Grape-Nuts fans have turned to social media to express their affection and heartbreak over their beloved missing cereal with sentiments like, "Where in the crunch have you been?" and "I can't live without you." Grape-Nuts wants its fans to know that this lovey-dovey, crunchy-mushy feeling is mutual and that it knows it really crunched up.
"We recognize that the temporary Grape-Nuts shortage has been frustrating to fans given that Grape-Nuts is a one-of-a-kind cereal and there is no other cereal like it on the market," said Kristin DeRock, Grape-Nuts brand manager at Post Consumer Brands. "We promised our loyal fans that we would work hard to get Grape-Nuts back on store shelves as quickly as possible, and we are now committing to an earlier-than-anticipated return date. We ramped up production and are running full swing 51 out of the next 55 days. We now expect to be back to healthy inventory levels by mid-March."
As a token of apology, Grape-Nuts is offering fans the chance to be one of 10 people to win free Grape-Nuts for a year. In addition, everyone who opts in will be added to a list to be among the first to be notified that the cereal is back at full capacity, and all will receive a coupon for $1.50 off their purchase of Grape-Nuts cereal.