Dole Rolls Out New Functional Juices, Fruit Bowls

The products align with the company's pledge to eliminate added sugar from all its products by 2025.

Dole Fruitify

WESTLAKE VILLAGE, Calif., July 20, 2021 /PRNewswire/ -- In its next actionable step towards achieving the goals outlined in The Dole Promise, part of which commits to eliminating added sugar in all its  products by 2025, Dole Packaged Foods announced two new product lines on July 20: DOLE FRUITIFY and DOLE Essentials.

"We understand that today's consumer seeks products that are not only good for their health and fit their lifestyle, but also minimize environmental impact," said Orzse Hodi, Vice President of Marketing, Americas. "We are committed to developing innovations that are better for people and the planet. DOLE FRUITIFY juice drinks and the DOLE Essentials line of DOLE FRUIT BOWLS deliver on both fronts, with simple, clean ingredients and responsible sourcing and packaging methods."

Dole Essentials

DOLE FRUITIFY is the brand's first line of tropical juice drinks crafted to deliver enhanced nutrition with functional ingredients like green tea and turmeric. Less than 100 calories per can, these beverages are 65% juice and contain no added sugar or high fructose corn syrup, are non-GMO and Kosher, and provide an excellent source of Vitamin C to help support immunity. Choose from three refreshing varieties of DOLE FRUITIFY:

FRUITIFY juices are available in single flavor four-packs on grocery store shelves nationwide. 

Adding to the brand's popular portfolio of FRUIT BOWLS, DOLE Essentials delivers a more sophisticated and functional snack option for consumers. Trend-forward and created with an adult's palate in mind, DOLE Essentials are high in Vitamin C, gluten-free, non-GMO, and contain no added sugar, preservatives, or artificial flavors. Try all three delicious varieties of DOLE Essentials:

DOLE Essentials are sold in packs of two 7 oz single serve bowls in BPA-free packaging.

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