Company unveiled a new collection of liquid colorants that can help brand managers and packaging designers create "out of this world" products packaged in PET. These colors mimic the darkness of deep space and interstellar hues, helping brand owners to create a sense of cosmic mystery and stylish sophistication. This refined collection conveys rich yet subtle tonal effects. They are available as ColorMatric liquid colrants. The distincitive and dynamic packaging color effects play a major role in the creation of quality perception in consumers. The colors have the potential to enhance brand equity through a competitive edge on store shelves.