Photo: Wheaties Lets Consumers Choose Next Cereal-Box Athlete

For the first time in the 80-year history of the brand, Wheaties will offer sports fans the opportunity to select the next athlete to be featured on the cereal box. Athletes represent motocross, lacrosse, women's soccer, MMA, and track and field.

General Mills
Jul 8, 2014

For the first time in the 80-year history of the brand, Wheaties will offer America the opportunity to select the next elite athlete to be featured nationally on the iconic Wheaties box. (General Mills)

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