Pabst Names Former Ferrero Exec as New CEO

Paul Chibe was Ferrero North America's CEO from 2015 until this past August when he became global president of sugar confectionery.


SAN ANTONIO —Pabst Brewing Company, LLC, one of North America’s largest privately-held brewing companies, announced Nov. 29 that it has appointed Paul Chibe to succeed Eugene Kashper as Chief Executive Officer, effective Dec. 1. Kashper will remain Chairman of the Board of Directors and continue to play an active role in the business.

Kashper stated, “Paul has an incredible knack for building great teams with a winning culture, and a track record of growing iconic brands and executing impactful innovation. Pabst achieved healthy top-line growth in 2021 and has many promising opportunities on the horizon. The Board is confident that Paul is the right leader for this next chapter of the company’s evolution, and we look forward to partnering with Paul to capitalize on our strong foundation and achieve great things together.”

ChibeChibeChibe is an accomplished executive with a 30-plus year track record of growing consumer brands in the U.S. He joins Pabst from Ferrero Group, the third-largest confectionery company in the world, where he recently served as Global President of Sugar Confectionery, and for most of his tenure as President and CEO of Ferrero North America, where he was responsible for Ferrero in the U.S., Canada, and the Caribbean. He oversaw Ferrero's rapid category growth through organizational capability development, core business growth, M&A integration, and the successful launches of category leading innovation in the region.

Prior to Ferrero, Chibe was U.S. Chief Marketing Officer for Anheuser-Busch InBev, where he created the Budweiser “Made in America” concert series and launched the Bud Light Platinum and Rita brands. He also spent more than 10 years at Wrigley in senior marketing roles for its gum and mints brands. Paul started his career at Leaf, Inc., a confectionery company that was acquired by Hershey during his tenure.

“Pabst is an iconic company with deep roots in communities across the United States. I’m honored to work alongside Eugene and the rest of the hard-working and accomplished team,” said Chibe. “I have long admired the company and have a sincere connection to many of its brands. Pabst is a company with huge unrealized potential, and now is an exciting and pivotal time in the company’s history. We will unlock the opportunity to build a great future for Pabst through innovation and growth.”

Paul and his wife, Chalen, will reside in San Antonio, Texas, where Pabst is headquartered.