(PRNewswire) M&M'S is launching three new, limited-edition M&M'S Peanut flavors for its new Flavor Vote campaign: Mexican Jalapeño Peanut, Thai Coconut Peanut and English Toffee Peanut. The new flavors will be available at retailers nationwide starting January 28.
The Mexican Jalapeño Peanut flavor "combines just the right amount of spice with chocolate." The Thai Coconut Peanut flavor is a "savory sweet taste inspired by the tropics of Thailand." And there's nothing more English than toffee, and the English Toffee Peanut flavor "tastes as elegant as a trip to Great Britain itself."
According to Allison Miazga-Bedrick, Brand Director, M&M'S: "We believe flavors have the power to transport you, and this time, we are making that journey a reality by offering participating fans the chance to win a trip around the world." By voting in this year's Flavor Vote, fans will be entered for the chance to win a trip to all three countries that inspired the new flavors: Mexico, Thailand and England.
The M&M'S brand launched its first-ever Flavor Vote in 2016, in which fans helped select Coffee Nut as their favorite peanut-flavor to join Original Peanut on shelves. In 2018, in the brand's second Flavor Vote, fans chose Crunchy Mint as their favorite crunchy flavor.
The flavor with the most votes will be announced in August 2019 and continue to be sold at stores nationwide.