GODIVA Partners with General Mills to Launch Premium Baking Mixes

Global chocolate brand expands into baking aisle with industry leader to create premium desserts at home.

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NEW YORK, June 3, 2019 (PRNewswire) — GODIVA on Monday announced the launch of premium baking mixes in partnership with General Mills. With this product launch, GODIVA is expanding its footprint into the baking aisle, incorporating the brand's signature chocolate into baking mixes that will assist in creating specialty form desserts at home.

Available in four dessert options, Molten Lava Cakes, Brownie Cheesecake Swirl, Raspberry Chocolate Torte and Flourless Chocolate Torte, the baking mixes each feature 72% Dark GODIVA chocolate callets. These baking mixes were created to assist at home bakers in making premium desserts with the addition of just a few ingredients, like eggs and butter, and even include a disposable baking dish, specific to each baking mix.

The new baking mixes exemplify GODIVA's dedication to bringing new, innovative products into the baking aisle, consumers' homes and beyond. During product development, GODIVA's Executive Chef Chocolatier, Thierry Muret, was inspired by GODIVA signature truffles and chocolate pieces, including the Midnight Swirl, Raspberry Ganache Twirl, Cheesecake Truffle and Chocolate Lava Cake Truffle. Chef Muret worked in close partnership with the General Mills Baking team to ensure that the flavor and essence of each piece was pulled through into the final baking mix products for a rich, decadent experience.

"This is an exciting time for GODIVA, as we continue to innovate and expand our portfolio with products that will bring us into consumers' homes on a regular basis," says Caroline Le Roch, President of Americas, GODIVA Chocolatier. "When we started to create the premium baking mixes, we had to ensure that they were of the highest quality, so we knew that bringing on a partner, like General Mills, to do this was imperative. We are thrilled to have consumers create decadent desserts with their friends and family on behalf of GODIVA."

"We are thrilled to partner with GODIVA to introduce this new line of premium baking mixes," says Roger Galloway, Business Unit Director for Baking at General Mills. "GODIVA is an iconic brand known worldwide for its quality chocolate treats, and we are excited to pair our expertise in the baking mix category with their delicious chocolate through these new products. In partnership with GODIVA, we're helping at-home bakers make impressive, decadent desserts to enjoy with their loved ones."

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