A General Mills factory in Buffalo, New York, was damaged this week after what local news described as a "cereal fire."
According to WGRZ, emergency crews responded Tuesday to a call about a flaming pile of cereal. Fire crews were able to put out the blaze and all employees were confirmed safe after the incident. But the fire caused damage to the building totaling about $10,000.
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Malfunctioning equipment within a hopper unit at the factory was determined as the cause of the cereal fire.
According to Born Buffalo, the city’s General Mills plant is one of the company’s key facilities, and is known for producing Cheerios and other cereal products.
During General Mills’ most-recent earnings call in December, the company said its cereal segment was one of the segments lagging behind expectations for pound volume.
Dana McNabb, president of North American Retail for the company, blamed the cereal decline on consumers moving to more high-protein alternatives.
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