Burger King Wants To Steal Chipotle's Business With The 'Whopperito'

Burger King is taking aim at Chipotle, hoping to gain customers who love the Mexican chain's burritos by offering a burger-burrito mashup called, the Whopperito.

Aug 10th, 2016

More in Consumer Trends

Mnet 153911 Organic 800x400

The Result of People Buying Organics

A just-published study in The American Journal of Clinical Nutrition was designed to compare some sustainability features of diets from consumers with varying levels of organic food. Find out more by watching this installment of The Lempert Report.

Mnet 212564 Jack Links Zero Sugar Listing

Jack Link's Introduces its First Zero Sugar Jerky

Jack Link's Zero Sugar Jerky is inspired by the original, iconic Link family recipe, made with 100 percent lean-meat beef, over 30 grams of protein in one bag, and no preservatives, no MSG nor added nitrates—and now available without added sugar.

FILE - This Oct. 6, 2014, file photo shows an example of a home delivered meal from Blue Apron, in Concord, N.H. On Wednesday, June 28, 2017, Blue Apron, the meal-kit delivery company, slashed the price it expects to sell its shares by as much as 40 percent, a sign that the company may be having trouble attracting investors. (AP Photo/Matthew Mead, File)

Blue Apron Latest to Suffer in Tough Meal Kit Market

Meal kit companies face an ultimatum: Adapt or die. The struggle intensified Monday, when Blue Apron announced that it could be delisted from the New York Stock Exchange because its closing share price has been lower than $1 since early May.

Mnet 212504 Burger King Hero New

Burger King to Expand Sales of New Meatless Burger to Europe

The food chain said Tuesday that Sweden will be the first European country where it sells the new kind of veggie burger, with sales to start Wednesday.

This undated image provided by Little Caesars shows the Impossible Supreme pizza. Plant-based burger maker Impossible Foods is debuting its second product - meatless sausage crumbles - on Little Caesars pizza. Little Caesars will start testing the Impossible Supreme Pizza on Monday, May 20, 2019, at 58 restaurants in Fort Myers, Florida; Yakima, Washington; and Albuquerque, New Mexico. If the test goes well, Detroit-based Little Caesars could expand availability nationwide. (Little Caesars via AP)

Impossible Foods Debuts Meatless Sausage at Little Caesars

Plant-based burger maker Impossible Foods is debuting its second product — meatless sausage crumbles — on Little Caesars pizza.

The Hershey Company

Hershey’s to Launch Limited-Edition Chocolate Bar Featuring Emojis

For the first time in The Hershey Company’s 125-year history, the iconic Hershey’s brand is changing the look of its original milk chocolate bar and transforming each piece to include an emoji.

Kashi Rebrands its GOLEAN Line to Kashi GO

Kashi GO launches with a new cereal flavor and protein bar format. The redesign reflects the values of Kashi customers who choose foods that fuel and inspire them.

Mnet 211970 Brent Cutler Article Listing

Label Trust and Smart Eating

Nearly 40 percent of millennials say they would switch brands for transparency—so food producers that provide them with the most accurate and transparent information will be the ones who win their loyalty. Delivering complete and accurate information can, however, be time-consuming and labor intensive—and this is where Product Lifecycle Management software solutions can prove to be invaluable.

Mnet 154478 Grocery Shopping Listing Image

Insurgents vs. Industry Incumbents: How the F&B Industry is Reshaping Itself for the 'Woke' Consumer

Colin Elkins, Global Industry Director for Process Manufacturing at IFS, explores how ambitious food and beverage companies can leapfrog leading industry giants by meeting growing consumer expectations with fresh product transparency.

Mnet 211427 Meatsplainers Ap Hero Image

Meatsplainer: How New Plant-Based Burgers Compare to Beef

If you want to skip meat, a new era of options is here. So are the plant-based patties better for you or for the planet? Here's what you might want to know before taking a bite.

Mnet 153323 Mc Donalds Pic Hero 2

McDonald's Turns to Bacon and Wins (Surprise, Surprise)

McDonald's turned to a sure thing in the first quarter, bacon, and it paid off.

Mnet 210887 Bk Whopper Hero Image

Burger King May Sell Plant-Based Burger Across U.S. This Year

Restaurant Brands International, Burger King's parent, said Monday that a month-long test of the Impossible Whopper at 59 restaurants in St. Louis has gone so well that it will start testing it in additional markets. The company said it may expand sales nationally by the end of this year.

Customers wait in line for service at Godiva's new cafe in New York, Tuesday April 16, 2019. Godiva, the private Belgium chocolate maker, is looking beyond its iconic gold gift box of chocolates. The confectioner is rolling out 2,000 cafes that will serve a complete menu of items like the croiffle, a croissant and waffle hybrid. (AP Photo/Bebeto Matthews)

Godiva Moves Beyond Chocolate to Open 2,000 Cafes

The cafes mark Godiva's foray into prepared meals. The first one officially opens in Manhattan Wednesday and is part of an ambitious growth plan spearheaded by CEO Annie Young-Scrivner.

Mnet 209093 Plant Based Meat Hero Ap New

Is That Soy in Your Whopper? Plant-Based Meat Sales Rising

From soy-based sliders to ground lentil sausages, plant-based meat substitutes are surging in popularity. And carnivores — not vegans or vegetarians — are among the biggest consumers.