Burger King Wants To Steal Chipotle's Business With The 'Whopperito'

Burger King is taking aim at Chipotle, hoping to gain customers who love the Mexican chain's burritos by offering a burger-burrito mashup called, the Whopperito.

Aug 10, 2016
Latest in Consumer Trends
Today in Manufacturing Podcast
Sponsored
Today in Manufacturing Podcast
November 21, 2022
Jack Phillips speaks to supporters outside the Supreme Court in Washington, Dec. 5, 2022.
Baker Loses Appeal Over Transgender Birthday Cake
January 27, 2023
The price of gas displayed on a sign at Sam's Club in Annapolis, Md., March 30, 2020.
Walmart's Sam's Club to Add 30 Stores in Coming Years
January 27, 2023
Ep30tn V2
Security Breach: Because Hackers Are Working Harder
January 24, 2023
Related Stories
I Stock 508666716
Consumer Trends
Soft Drink Taxes Associated with Decreased Obesity
Jack Phillips speaks to supporters outside the Supreme Court in Washington, Dec. 5, 2022.
Consumer Trends
Baker Loses Appeal Over Transgender Birthday Cake
The price of gas displayed on a sign at Sam's Club in Annapolis, Md., March 30, 2020.
Consumer Trends
Walmart's Sam's Club to Add 30 Stores in Coming Years
Hormel Chili Cheese Brew Media 1
Consumer Trends
Hormel Unveils 'Chili Cheese' Beer
More in Consumer Trends
Today in Manufacturing Podcast
Sponsored
Today in Manufacturing Podcast
Today in Manufacturing has a new podcast brought to you by the editors of Industrial Media. In each episode, we discuss the five biggest stories in manufacturing, and the implications they have on the industry moving forward.
November 21, 2022
Jack Phillips speaks to supporters outside the Supreme Court in Washington, Dec. 5, 2022.
Consumer Trends
Baker Loses Appeal Over Transgender Birthday Cake
The court ruled that the cake in question was not a form of speech.
January 27, 2023
The price of gas displayed on a sign at Sam's Club in Annapolis, Md., March 30, 2020.
Consumer Trends
Walmart's Sam's Club to Add 30 Stores in Coming Years
It marks the first expansion since 2017.
January 27, 2023
Hormel Chili Cheese Brew Media 1
Consumer Trends
Hormel Unveils 'Chili Cheese' Beer
The chili maker partnered with a Minneapolis brewer on the limited-edition "Chili Cheese Brew."
January 25, 2023
Ep30tn V2
Consumer Trends
Security Breach: Because Hackers Are Working Harder
Ransomware amounts are escalating, malware attacks are growing and recovery times are getting longer. But solutions are on the way.
January 24, 2023
M&M's shown in Glenside, Pa., Jan. 21, 2022.
Consumer Trends
Mars Pauses Using M&Ms 'Spokescandies'
The news comes three weeks before M&Ms is set to return to the Super Bowl.
January 24, 2023
A tipping option displayed on a card reader tablet at X-Golf indoor golf in Glenview, Ill., Jan. 10, 2023.
Consumer Trends
Is Tipping Getting Out of Control?
Digital tip requests can produce social pressure and are more difficult to bypass.
January 23, 2023
Screen Shot 2023 01 20 At 10 22 10 Am
Consumer Trends
Microalgae Could Be the Future of Sustainable Superfood
Algae offers high protein and nutrition content.
January 20, 2023
Singer Flo Rida performs at halftime during of an NFL football game between the New York Jets and the Denver Broncos, Sept. 26, 2021, Denver.
Consumer Trends
Energy Drink Maker to Pay $82M for Breaching Rapper's Contract
A jury found that the makers of Celsius energy drinks tried to hide money from Flo Rida.
January 19, 2023
I Stock 871231060
Consumer Trends
USDA Publishes Organic Enforcement Rule
The measure responds to industry requests for updates to organic regulations.
January 19, 2023
2023
Consumer Trends
Predictions for Manufacturing in 2023 – Part II
Industry leaders offer their thoughts on what to expect in 2023.
January 17, 2023
Vgarden Tuna
Consumer Trends
Startup Launches Vegan Canned 'Tuna'
Vgarden says its plant-derived tuna has the same appearance, texture and flavor.
January 17, 2023
Accsecuritybreachtn
Consumer Trends
Security Breach: Industry Gets a D+ Cybersecurity Grade
But the good news is that the white hats are catching up.
January 17, 2023
Starry Lemon Lime Soda Brand
Consumer Trends
Pepsi Debuts New Lemon-Lime Soda
'Starry' succeeds the company's Sierra Mist brand.
January 16, 2023
Ce Sbanner2
Consumer Trends
CES 2023 Was Unreal
Every year, CES attracts the hottest and wackiest consumer tech from across the globe; here's what we saw.
January 13, 2023