PepsiCo on Tuesday announced the launch of a new corporate logo and tagline that officials said would help highlight “the depth and diversity of our portfolio.”
Company officials said the logo, built around a lower-case “p,” symbolizes agriculture, water and sustainability. The logo sits above the company’s all lower-case name and the new tagline, “Food. Drinks. Smiles.”
The change represents the first overhaul of the food and beverage giant’s branding in 2025 years. PepsiCo officials noted that a survey found that just over one-fifth of consumers were able to identify a PepsiCo product beyond its flagship soda brand.
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” PepsiCo Chairman and CEO Ramon Laguarta said in the announcement.
