The J.M. Smucker Co. on Tuesday announced the launch of its Uncrustables brand's first "limited-edition" flavor.
The "Peanut Butter & Mixed Berry Spread" sandwiches — with a spread made from a blend of strawberries and blueberries — will be available starting this month in select retailers' freezers.
The brand also said that a second limited-edition Uncrustables flavor would be rolled out later in the year.
"Last fall, we introduced the brand's first new PB&J flavor in a decade with Uncrustables Peanut Butter & Raspberry Spread Sandwiches," Chris Achenbach, director of brand strategy at Smucker, said in a statement. "The overwhelmingly positive reception from both new and loyal Uncrustables fans reflected the clear demand for new flavor innovations."
