Wonder Brand Launches Snack Cake Lineup

Famed bread brand Wonder on Monday announced the launch of its first line of snack cakes, which officials called "new chapter for the beloved brand."

The more than 100-year-old label, now owned by Flowers Foods, said that the move would offer "a fresh take on classic indulgences."

"For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories," Ashley Hornsby, its director of brand management, said in a statement. "With the launch of our new treats, we're excited to bring that same sense of nostalgia and joy to a new category, giving consumers a delicious way to enjoy Wonder beyond the bread aisle."

The new products include Crème-Filled Chocolate Cupcakes, Iced Honey Buns, Pecan Cinnamon Twists and Peanut Butter Wafers, among others.