Sparkling water brand Spindrift on Tuesday announced the launch of "Spindrift Soda," a lineup of five "better-for-you" soda flavors.
The company said the sodas — including "Concord Freeze," "Ginger Ale," "Orange Cream Float," "Shirley Temple" and "Strawberry Shortcake" — contain 20% "not-from-concentrate" juice and avoid "unnecessary ingredients," such as sugar, probiotics and stevia.
"Spindrift Soda is our most ambitious product to date," Bill Creelman, the company's founder, said in a statement. "There's nearly three-fourths of an orange in every can of 'Orange Cream Float.' For the first time, 'Drifters' can enjoy bold soda flavor without compromising on ingredients."
Officials said the sodas would be available on its website and at Amazon beginning Tuesday and would debut in select retailers later this year.
Spindrift, founded in 2010, was acquired earlier this year by investment firm Gryphon Investors.
