M&M's Introduces Peanut Butter and Jelly Flavor

The announcement is the brand's first new flavor innovation since 2022.

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Mars Inc.

Mars Inc. on Thursday announced a new flavor of M&M's candies: "M&M's Peanut Butter & Jelly."

The announcement, which represents the first new M&M's flavor innovation since 2022, features berry-flavored, bite-sized chocolate with a smooth peanut butter center that aims to transport fans to the comforting experience of a PB&J sandwich.

Peanut Butter & Jelly is the latest addition to M&M'S Peanut Butter portfolio, joining M&M'S Peanut Butter, M&M'S Peanut Butter Minis and M&M'S Peanut Butter Mega. M&M'S Peanut Butter & Jelly will be available at retailers nationwide and online at MMS.com beginning in December in three sizes: Single Size (1.63 oz.), Share Size (2.83 oz.) and Sharing Size Stand Up Pouches (8.6oz).

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