Ice Breakers Launches New 'Flavor Shifters' Gum

A "revolutionary technology" changes the gum from one distinct flavor to another while chewing.

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The Hershey Co.

Ice Breakers is introducing Ice Breakers Flavor Shifters, a new twist on gum. The gum features a technology that changes from one distinct flavor to another while chewing.

Wild Berry to Coolmint brings together the best of both fruity and minty flavors, while Wintergreen to Coolmint offers a double hit of two popular mint flavors for the ultimate refreshing taste. Shifting between flavors at different times for different people, the gum delivers a unique chewing experience for everyone.

Ice Breakers Flavor Shifters marks an exciting new addition to the Ice Breakers brand, broadening its lineup as the gum category grows and as consumers seek new forms of sensorial stimulation in their gum choices.

Ice Breakers Flavor Shifters are now available at retailers nationwide.

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