Kit Kat Announces Limited Edition 'Pink Lemonade' Flavor

Hershey said the new variety will be available nationwide in time for summer.

Screenshot 2024 05 16 At 10 47 20 Am

HERSHEY, Pa. — The Kit Kat brand is giving fans another reason to celebrate summer with a new, limited-edition flavor: the Kit Kat Pink Lemonade Flavored Bar.

Classic, crisp wafers wrapped in a pink lemonade flavored creme: this new flavor delivers a refreshing taste experience with unexpected hints of strawberry. Whether you're ready to unwind on a sandy beach or chill out in the backyard, the delightful Kit Kat Pink Lemonade Flavored Bars will snap candy lovers of all ages right into a sunshine bliss.

With the rollout of the Pink Lemonade flavor, the Kit Kat brand is shaking up the candy aisle by adding flavors that Kit Kat fans want. This limited-edition offering further proves the brand's dedication to innovation, catering to the tastes of Gen Z and Millennials as more than 93% express a preference for pink lemonade treats. Fans can begin looking for it on store shelves nationwide starting May 17.

"Creating new, unexpected flavor experiences for our Kit Kat fans is at the core of what we do," said Hilary Long, Kit Kat brand lead. "The Kit Kat Pink Lemonade Flavored Bar delivers an immersive experience in every bite, reminiscent of a refreshing glass of pink lemonade as the weather heats up for summer fun."

Available nationwide in standard and king sizes, Kit Kat Pink Lemonade Flavored Bar joins the brand's impressive list of exciting, and sometimes unexpected, flavors including Chocolate Frosted Donut, Mint + Dark Chocolate, Birthday Cake and more.

More in Consumer Trends