Sazerac to Acquire BuzzBallz

The deal will expand the ready-to-drink spirits maker's reach both domestically and internationally.

Bb Pr Newflavors Peach Lottacolada
BuzzBallz LLC/Southern Champion/Globe Newswire

LOUISVILLE, Ky., and DALLAS β€” The genesis of BuzzBallz LLC, dba Southern Champion, began in 2009 as a result of Merrilee Kick's master's degree thesis project.

BuzzBallz's spherical iconic shape and unique flavors that were ready-to-drink quickly stood out. Woman-owned and family-operated, BuzzBallz has experienced tremendous growth and gained significant recognition with hundreds of awards from around the world.

The partnership with Sazerac will allow BuzzBallz to reach more consumers domestically and internationally. BuzzBallz complements Sazerac's robust spirits portfolio with a fun, unique, pre-mixed ready-to-drink portfolio. Merrilee will stay on as CEO to continue the success of BuzzBallz.

"Merrilee and the team at BuzzBallz have created incredible brands and we are both honored & excited to partner together to take them to the next level," said Sazerac CEO and President Jake Wenz. "Merrilee's creativity, commitment to quality and drive is inspiring. BuzzBallz is truly one-of-a-kind and we can't wait to help spread the products to more consumers all over the world."

Kick, CEO of BuzzBallz said, "As a trailblazer in the ready-to-drink space, we have received many inquiries to acquire the company, however, Sazerac matched our innovative culture and spirit best. They are a partner we can continue to grow with internationally, as well as expand our existing distribution footprint in the USA. We are excited about our future growth opportunities from the synergies we will create together."

The BuzzBallz company also includes ready-to-drink beverages like: BIGGIES, Uptown Cocktails, Sip Sip Hooray, and Texas Craft, along with other brands.

The transaction is subject to customary closing conditions, including receipt of regulatory approvals. Terms of the agreement will not be disclosed.

More in Consumer Trends