MISSISSAUGA, Ont. — Cheetos lovers are some of the most passionate snackers in the game, and they know that you can't enjoy the cheesy snack without getting your fingertips a little messy.
That's why the Cheetos brand is proud to unveil the Cheetle Hand Statue in Cheadle, Alberta — a monumental celebration of the iconic orange dust, "Cheetle," in a hamlet that sounds just like it.
That's right, Canada: there's an official term — and now a statue — for the powdery residue that's left behind after eating your favorite Cheetos snacks, whether it's Puffs, Crunchy or new Cheetos Popcorn. In fact, according to the dictionary, "Cheetle is the brand name for the powdery residue that gets on your fingertips while eating the savoury cheese snack, Cheetos."
"Cheetos fans have always known that the delicious, cheesy dust on their fingertips is an unmistakably delicious part of the Cheetos experience, but now it officially has a name: Cheetle," said Lisa Allie, senior marketing director, PepsiCo Foods Canada. "We're excited to be celebrating Cheetle and Canadians' cheesy, Cheetle-dusted fingertips on such a grand scale and in such a uniquely mischievous way."
Large, unconventional monuments have been popping up around the world for years, and now Cheetos is making its orange mark in Cheadle, Alberta. The Cheetos brand was on the lookout for the perfect home for its statue until it came across a hamlet in Alberta with a kindred name, Cheadle. Standing at almost 17 feet tall, the Cheetle Hand Statue is of a hand proudly holding a Cheetos Puffs snack, with its Cheetle-dipped fingers boldly on show in central Cheadle.
"Cheadle is proud to be home to the Cheetle Hand Statue. Where else could the Cheetos brand honor the iconic Cheetle, if not here", said James Gosteli, president, Cheadle Community Club. "While our residents will be the first to see the unique monument, we can't wait for the rest of Canada to see it for themselves."
Canadians have until Nov. 4 to visit the Cheetle Hand Statue on 400 Railway Ave in Cheadle, Alberta.