Hershey Partners with Streetwear Brand

Highlights include a hyper-realistic backpack that features an augmented-reality Hershey’s chocolate bar.

Chocolate Backpack

New York , NY. April 13, 2022: Sprayground, the world's most innovative streetwear brand known for its artistically designed backpacks, accessories and apparel, is about to release its sweetest fashion collection yet. The coveted ‘pushing boundaries’ brand is teaming up with America’s number one chocolate brand, Hershey's, to create a mouth-watering crossover that will delight those who have a sweet tooth for chocolate and an eye for fashion.

Known for their elaborate collaborations with notable celebrities and companies, including Marvel, Nickelodeon, Star Wars, Spike Lee, Shaquille O’Neal and Laquan Smith, to name a few, this partnership embraces a new golden age of fashion collaborations; introducing a hyper-realistic backpack that features an augmented-reality Hershey’s chocolate bar, creating an almost perfect tridimensional effect that will have you reaching for a bite. The design features the iconic Hershey’s chocolate bar “pips” and Sprayground’s iconic 4D collectible art piece shark-bite that fans know and love.

As always, Sprayground has integrated top-notch functionality with designated partitions for USB sticks, wires, cables and a laptop, a velour pouch  and zippered compartments to securely store more than just your stash of chocolate bars. Sustainable, practical and fashion-forward, are just some of the great qualities Sprayground products have to offer. Known for their typically loud designs, along with high-quality materials, this new collection is no different – just with some added flavor.

Founder and Creative Director of Sprayground, David BenDavid, said: “The Sprayground and Hershey’s collection is the perfect pairing of style and sweetness,. Bringing our iconic brands to life beyond the chocolate shop and into the world of streetwear is an exciting way to connect with our fashion-forward customers who like to think outside of the box!”

“Expanding Hershey’s beyond the candy aisle and into fashion creates an unique opportunity to connect chocolate lovers and fashion seekers nationwide ,” said Ernie Savo, Senior Director, Licensing The Hershey Company. “Partnering with David and the team at Sprayground to create a mouth-watering, *almost* edible Hershey’s backpack confirms that this will be a must-have accessory of the summer.”

Keep your eyes on the lookout for this sweet and stylish launch which will be available from April 15, 2022 at www.sprayground.com and exclusive boutiques nationwide,  Including Hershey’s very own experiential wonderland Hershey’s Chocolate World


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