Reese's Launches Peanut Butter Cup With Zero Chocolate

It's the first time in the Reese's brand's 90-year history that its iconic peanut butter cup will have no chocolate.

Reeses Ultimate Peanut Butter Lovers
Hersey

HERSHEY, PA β€” Brace yourselves, peanut butter fans. National Peanut Butter Lovers Day is coming, and the Reese's brand is going all in to launch new Reese's Ultimate Peanut Butter Lovers Cups for a limited time only. And better yet, Reese's is also bringing back the fan-favorite product Reese's Peanut Butter Lovers Cups for a double dose of peanut butter-flavored candy excitement.

The new Reese's Ultimate Peanut Butter Lovers Cups are awe-inspiring, jaw-dropping and eye-popping. For the first time ever, in its more than 90-year history, the Reese's brand is releasing the most extreme, peanut buttery version of its iconic Peanut Butter Cups and removing the chocolate! Yes, that's right, we said no chocolate. Stuffed with the same beloved, Reese's peanut butter inside and a 100 percent peanut butter candy-flavored shell on the outside, you've never seen a Reese's Cup like this before.

The Reese's brand heard our fans raving about Reese's Peanut Butter Lovers during limited runs in 2019 and 2020, and consumers have been clamoring to keep it on shelves ever since:

"While launching a Reese's Cup with absolutely no chocolate might come as a shock, we're giving the truest peanut butter fans something to go wild about," said Margo McIlvaine, Reese's Brand Manager. "The frenzy that comes with changing an icon like the Reese's Cup is real – but you can still enjoy the classic plus get more peanut butter flavor with a new option that's every peanut butter lover's dream!"

Reese's Ultimate Peanut Butter Lovers Cups will be rolled out in standard (1.4oz, SRP $1.09), king size (2.8oz, SRP $1.79) and miniatures (9.3oz, SRP $4.09) at retailers nationwide beginning in early April 2021 for a limited time. 

And if you think it can't get any better, you're wrong. The Reese's brand has a few more tricks up its sleeve in the upcoming weeks so if you're a peanut butter lover, be on high alert...

More in Consumer Trends