Beyond Meat Launching Meatless Meatballs in Grocery Stores

Beyond Meatballs will be rolling into grocery stores nationwide starting this week.

Beyond Meatball Hero
Beyond Meat

EL SEGUNDO, CA — Beyond Meat, Inc. announced Monday that Beyond Meatballs will be rolling into grocery stores nationwide starting this week. With more consumers looking for nutritious options that are delicious and easy to prepare,1 Beyond Meatballs are conveniently pre-seasoned with a signature blend of Italian spices, pre-rolled and ready to cook. The nutritious plant-based meatballs are made from simple, plant-based ingredients with no GMOs, soy, gluten or synthetic ingredients and have 30% less saturated fat and sodium.2

Beyond Meatballs will be launching at grocery stores nationwide including Whole Foods Market, Stop & Shop, Sprouts, Harris Teeter, Kroger, Albertsons, and others by early October. Sold in the fresh meat section with a suggested retail price of $6.99 for 12 meatballs, Beyond Meatballs have a juicy, meaty taste and texture, with a versatile flavor profile perfect for pastas, sandwiches, pizzas, soups and more.

After the launch of Beyond Breakfast Sausage and Cookout Classic, Beyond Meatballs are the third new retail product introduced in 2020 and the latest addition to the company’s growing portfolio. Beyond Meat’s expansive retail presence spans approximately 26,000 outlets across the U.S. and consumers have made their preference for Beyond Meat clear: according to the most recent SPINS data for the latest 4-week period ending August 9, 2020, Beyond Meat was the #1 selling brand in refrigerated plant-based meat.

“We’re thrilled to introduce Beyond Meatballs as they deliver on consumers’ growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients,” said Stuart Kronauge, Chief Marketing Officer, Beyond Meat. “We are proud to introduce our newest innovation at retailers nationwide and know our fans will be excited about the great taste and convenience of Beyond Meatballs.”

Compared to a leading brand of animal-based Italian-style meatballs, Beyond Meatballs have:

  • 19g of plant-based protein, derived from peas and brown rice
  • 30% less saturated fat and sodium
  • No cholesterol, antibiotics or hormones

Recently, the findings from a clinical study using Beyond Meat’s plant-based products were published in the American Journal of Clinical Nutrition. In the study conducted at Stanford University, researchers evaluated the impact of replacing animal-based meat with plant-based meat over an 8-week period on cholesterol levels (including LDL), heart disease risk factors including TMAO levels, and body weight, and found improvement in key health metrics when participants replaced animal-based meat with plant-based meat. The results provide yet another data point in a growing field of research about how plant-based meat can help people live healthier lives, and Beyond Meat is committed to supporting further academic and scientific study into the impacts of plant-based meats on health.

1 Innova Market Insights, Top Trends 2020
2 As compared to a leading brand of animal-based Italian-style meatballs
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