PURCHASE, NY — PepsiCo announced Monday that it has entered into a definitive agreement to acquire BFY Brands, the maker of PopCorners snacks. Upon closing, BFY Brands will report into PepsiCo's Frito-Lay North America division.
The addition of BFY Brands will expand Frito-Lay's snacking portfolio and further deliver on its "Winning with Purpose" vision to offer consumers more positive nutritious options.
BFY Brands is a global, diversified, better-for-you snack company, directly addressing the growing consumer trends toward healthier living and eating. The company's primary product, PopCorners, is a high growth, better-for-you popped corn snack with a strong track record in the club and grocery segments within the US and Canada and a presence in over 40 countries and territories worldwide. BFY is also a contract manufacturer of better-for-you popped snacks. BFY employs approximately 750 people, primarily at its manufacturing facilities in Middletown, NY, and Liberty, NY.
"BFY Brands offers distinctive products that deliver the great taste and ingredients consumers are looking for," said Steven Williams, CEO, PepsiCo Foods North America. "Their production capabilities will support the growth of our existing, more-nutritious snack brands."
The PopCorners line of snacks is available in grocery stores nationwide and includes Flex Protein Crisps and Flourish Veggie Crisps.
The transaction is subject to customary conditions and approvals, including regulatory approvals.