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How Starbucks Snagged Oprah

Tue, 03/25/2014 - 9:00am

Oprah Winfrey has never put her name on any brand — until now. Starbucks announced last week that a beverage called the Oprah Chai will be sold at Starbucks and Teavana stores beginning April 29. Starbucks CEO Howard Schultz discusses how he got Oprah to partner with the brand.

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