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Bonkers over Broccoli

Thu, 11/07/2013 - 8:00am
New York Times

Michael Moss, a reporter for the New York Times, set out to answer a question: What would it take for people to eat better? Moss enlisted advertising agency Victors and Spoils, whose previous clients include Coca-Cola and General Mills, to help him answer this question by marketing a vegetable detested by many children — and adults: broccoli.

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