Leinenkugel's, with its 147 years of family history, picturesque Northwoods brewery and expanding line of flavored beers, has been a near-perfect fit for the millennial market. Eighteen- to 25-year-olds crave variety, but they also want authenticity.
The findings come as school districts implement the U.S. Department of Agriculture’s “Smart Snacks in School” nutrition standards, which set basic limits on the fat, salt, and calories in foods and beverages sold through vending machines, school stores, and a la carte cafeteria menus.
Anheuser-Busch has launched two new programs, Bud Light Birthday and Buds for Buds, in Denver and Chicago. Now Facebook users can gift their friends a free Bud Light or Budweiser to complement their traditional celebratory wishes.
In Kentucky's bourbon country, the classic American whiskey isn't just for sipping anymore. Louisville touts itself as the gateway to bourbon country, and for many visitors the restaurants and bars are part of a day-night bourbon experience.
U.S. wine consumption has expanded for the 20th straight year, surpassing France as the largest wine market. Relaxed restrictions on direct winery shipments contributed to the wine industry's success in 2013.
Indianapolis-based Monarch Beverage Co., the state's largest beer distributor, has filed documents seeking a liquor wholesaler's permit for a separate corporate entity.
Diageo, the world's largest maker of spirits, has created a technology to help find solutions to some of the liquor industry's most pressing problems.
The company said the travel delays stemmed from a large number of people trying to depart the Gunnison-Crested Butte Regional Airport after the two-day event.
A look at the top end of the global top 20 most valuable soft drinks ranking for 2013 reveals no surprises, with the Coca-Cola brand in pole position, followed by Pepsi-Cola on the strength of their global reach.
The CNG conversion comes as the 2014 football season kicks off one of the company’s busiest shipping periods of the year with 17 million cases of beer shipped by the Houston fleet during the third quarter.
New research from Texas Christian University suggests that no-calorie sweeteners may lead to diet-sabotaging choices. The study measured cognition, snack choices and responses to sugary foods.
Legislators on the Alcohol Distribution and Shipping committee met in Pierre to discuss a proposed bill that would allow residents to buy up to 12 cases of wine per year directly from wineries, which is currently illegal in South Dakota and eight other states.
In a new report, the Pennsylvania Liquor Control Board said the total for the year ending June 30 is $13 million, or about 2.5 percent, higher than the previous year's transfer.
It's easy to understand why coffee is the second-most traded commodity in the world, after oil. For many, it keeps us awake and moving through our busy days. But, how does it actually work?
The remains of what is likely an 18th century on-campus brewery were discovered just outside of the nation's oldest college building when campus officials were looking to widen a sidewalk.
OZ Spirits, an Iowa company, hopes its corn-based vodka will succeed because of a new process that eliminates impurities in the finished liquor. The IngeniOz vodka started selling for $24 a bottle about a month ago.
Heineken sold its packaging business in Mexico to Crown Holdings Inc. of the US for $1.23 billion to reduce its debt. Heineken had acquired the business in 2010 as part of a deal to buy the Mexican company Femsa, which owned the Dos Equis brand.
There's nothing like a stiff drink to take the edge off a rough day. Stephen Colbert of "The Colbert Report" provides his take on the Vapshot Alcohol Vaporizer, which allows consumers to drink alcohol and feel the effects almost immediately.
There are more than 60 microbreweries operating in Virginia. The breweries have become so popular that August was designated Virginia Craft Beer Month. Perfectly timed to coincide with this monthlong celebration is the release of a book on melding fine beers with good eats.
In winery after winery, oak wine barrels stacked high and weighing more than a quarter-ton each came cascading down, renewing worries about a lightly regulated threat to safety in fault-riddled wine country.
American Born Moonshine is expanding into Texas, marking the brand's first foray into the Lone Star State. The family of products includes three flavors — Original, Apple Pie and Dixie — and honors the tradition of authentic mountain moonshine and the patriotic American rebel spirit.
Beer gardens weren't terribly hard for people to accept in Milwaukee County, which has one of the highest numbers of people with German ancestry in the country. While the big breweries moved years ago, beer is still ingrained here, with smaller breweries like Sprecher Brewing Co.
Some residents of Crested Butte, Colorado are upset after local officials gave the go-ahead to Bud Light to take over the town, fence it in and literally paint it blue for an upcoming weekend event.
7-Eleven, Inc., the first national retailer to offer fresh-brewed coffee in to-go cups, celebrates 50 years of on-the-go coffee with 50-cent coffee from Sept. 3 through Sept. 14.
Supporting the HBCU Classics for more than 25 years, Coors Light maintains its commitment as a community leader that supports higher education, civic leadership and economic empowerment. This year, Coors Light is awarding each participating school $10,000 in scholarships.